When the world comes together…

…NBC doesn’t let everyone see it.

According to The Washington Post, the NBC network’s parent company, NBC Universal, has decided to only offer online video of certain events and only to people who currently subscribe to cable or satellite companies that carry NBC Universal’s channels.

If you go to certain videos on NBC’s olympic website, you will see that you are able to watch a variety of videos.  But when you click on some of those videos, you are prompted to give NBC your name, address, phone number, social security number, your AA (American Airlines) Advantage points number, and your Marriott rewards points number–okay, not really, but you are required to give them your account number from your cable provider.

Some people will argue–well, you have a TV!  Go home and watch it!  Well, some people cannot do so due to other obligations such as work.

My proposal: NBC should offer live streaming of EVERY channel in their enterprise (NBC, MSNBC, USA, etc.) and maybe a web-exclusive channel or two and offer it to online viewers for $25-$40 for the duration of the Olympics.  I guarantee NBC would make a HUGE profit on this.  And so what if cable companies aren’t happy about it?!  Give the cable and satellite companies (as a whole) 20% of the profits!  It’s a win-win situation for all parties involved.

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